Robert Mooers

Robert Mooers
Senior Strategist
Blue Stone Strategy Group

Robert Mooers brings more than twenty years of high tech industry experience to Blue Stone Strategy Group that includes business strategy, marketing programs and communications.  Mooers’ breadth of experience has contributed to the success of several leading hi-tech companies.

Prior to his association with Blue Stone Strategy Group, Mooers co-founded SpotLight Incentive Marketing, provider of comprehensive Web-based incentive programs that combine proven traditional incentive marketing tactics with the power of the Internet.  Through his work with SpotLight, he has helped its clients substantially increase their sales results by strategically motivating specific targets within the sphere of influence.

Mooers is also the co-founder and former President/CEO of GreenLight Marketing & Communications, a technology-based marketing company that provides its hi-tech clients with branding and positioning strategies, program development and communications services. As an innovative thinker, Mooers was an early proponent of the branding approach to strategic marketing which lead him to develop a comprehensive step-by-step strategic brand assessment and development process called StepOne(tm).  Through in-depth research, analysis, strategic program development and integrated communications planning, the program was considered groundbreaking in helping clients define the first steps necessary to developing successful customer centric marketing programs.

Robert Mooers’ expertise in technology marketing spans Consumer, Business-to-Business, Channel, Partner, Vertical and Ethnic targets. His client roster has included some of the top names in technology including:

Hewlett-Packard, Bell and Howell, HostPro – a division of Micron Technology, Applied Computer Solutions -an authorized Sun dealer and Platinum Cisco reseller, Seiko Consumer Products Division, IIYAMA Displays, Digital Projections, BeatleNet, WatchGuard Technologies, SMC Networks, Kingston Technologies, AMD, Ingram Micro, Smart Modular Technology, Covad Communications, and National Association of Systems Builders, as well as numerous start-ups, software companies and Internet Service Providers.

Mooers has developed several award-winning programs, contributed his time to support marketing efforts for the Make-A-Wish Foundation of Orange County, and is a member of the American Marketing Association (AMA) and the International Association of Business Communicators (IABC).