Hotel & Casino Operations

Blue Stone Strategy Group believes that at a fundamental level on all casino returns are driven by customer perception – the focal point of our work. We review all areas of customer service, including cleanliness, safety and security. Next, we focus on returns, floor layout and design, gaming mix, food and beverage elements, hotel, spa and other amenities combined to produce a product line unit profit.

Looking at the casino operations as aggregate of individual service offerings, our team can determine the optimal mix of overall customer experience opportunities. Furthermore, leverage this information to determine where future investment dollars will garner the highest return.

Once the internal operational recommendations are in place, the final step is marketing. We develop market segmentation, an advertising plan and budget forecasts to bring together internal performance optimization and external business development.

Case Study

A Northwest based Tribe was interested in maximizing the profit potential of its casino properties, including the potential expansion and development of a regional casino resort to serve the greater metro market.

Blue Stone evaluated the structure, finances, management, and operations. We also developed recommendations, pro forma budgets, and performance forecasts along with a clearly defined repositioning strategy to address operational efficiency and growth opportunities.

Next, we assessed the surrounding market to validate opportunities for further development. Lastly, we investigated traditional and non-traditional finance, management, and development partners/options. The Tribe adopted our road map for financial stability.